SIRCLE COLLECTION

Along with Stacks Studio, I helped concept and develop hospitality group Sircle Collection's new identity and positioning strategy.
Our goal was to create a centralized yet flexible identity system to live within each unique location and embody the brand’s desire to leave guests feeling individually recognized, served and understood. Sircle London is the first property of Sircle Hotels with Milan coming in 2024.

ROLE:  DESIGN DIRECTION
CLIENT:   SIRCLE HOTELS
STUDIO:    STACKS STUDIO
CREATIVE DIRECTION :  OTHELO GERVACIO
STRATEGY:     MARIEKE STERLING
PROJECT MANAGEMENT:     SOLANGE BEEKS
ACCOUNT MANAGEMENT:    KEVIN KEARNEY