NIKE WORLD CUP

✣

Nike Soho tapped Doubleday & Cartwright to design a customization program centered around the 2018 FIFA World Cup. We developed a modular system of graphics inspired by the gameplay and storylines of the competition. Customers had the ability to choose their jersey, patch color, illustration, and shape, as well as additional details such as faux-sponsor logos and jersey number styles.

CLIENT: NIKE
STUDIO: DOUBLEDAY & CARTWRIGHT
DESIGN: MAX AMATO AND NATALIE SHIELDS
CREATIVE DIRECTION: KIMOU MEYER
PHOTOGRAPHY: NATALIE SHIELDS