NIKE BEYOND THE COURT

An immersive experience at The Shed exploring the intersection of sport, fashion, and creativity. The event featured a celebration of the Queen of the Court herself, Serena Willams, a full scale tennis court for open tennis play, hands-on design workshops, interactive courtside conversations with special guests, as well as exclusive fashion shows from up and coming designers. I partnered with the Nike NYC team to help develop the brand identity and design system from scratch, as well as art directing the motion system and content capture, and designing digital and physical components of the experience.

CLIENT:   NIKE
ROLE:    DESIGN, ART DIRECTION
CREATIVE DIRECTION:  AYCA ACUN, CARLO LUETTO,  NATE SKINNER
ANIMATION:   CEKAI
PRODUCTION:   REESE LYNETTE & TAYLOR COLE
STRATEGY:   GABBY TAMA,  TYRELL DRAYTON
WRITING:   MANNY MADUAKOLAM
PRODUCTION:   VICTORY
PHOTOGRAPHY:    LAURA FUCHS, LUKE  SCHLAIFER,  JESSICA FOLEY,  SOPHIA WILSON

© MAX AMATO 2023