MERRELL

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Our team at Sid Lee was given the challenge of repositioning the branding and marketing for the ever-reliable outwear company Merrell. In order to appeal to a younger more adventurous consumer without losing their lotal fans, we developed the mantra "Do What's Natural". With this sentiment in mind, we then expanded the color palette and visual language through print advertising, photography, video spots, and more.

ROLE: DESIGN
AGENCY: SID LEE
ART DIRECTION: RUBEN BEDELLEEM
COPYWRITING: MACLEAN JACKSON
CREATIVE DIRECTION: DAN BROOKS
PHOTOGRAPHY: JASON PIETRA