INTER MIAMI CF

David Beckham approached Doubleday & Cartwright to lead the branding and creative direction for the first ever MLS team based in Miami. Working closely with Beckham and the larger ownership group, we developed the strategic platform, naming, team crest, color palette, and overall branding system for Inter Miami CF. The team played its first game in March 2020 and has recently acquired the widely regarded greatest player of all time, Lionel Messi.

CLIENT:   DAVID BECKHAM / INTER MIAMI CF
ROLE:   GRAPHIC DESIGN & ART DIRECTION
STUDIO:  DOUBLEDAY & CARTWRIGHT
CREATIVE DIRECTION:   KIMOU MEYER & PETE MACIA
STRATEGY:   KATE PERKINS AND DUDLEY VERSACI