DUTCHIE

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Dutchie is a category leader in the cannabis space whose mission is to create safe and easy access to cannabis, and on a larger scale, break down the stigma that has long been associated with the plant. Dutchie approached Character to take their brand to the next level with a complete overhaul, from brand strategy & positioning, to verbal identity, to the visual identity. The goal was to create a system that feels warm, inclusive, community oriented, while also establishing the legitimacy of Dutchie within the tech space. Our solution is a dynamic, vibrant identity built from our brand positioning "Grow Together". Since being launched, the new branding has helped propel the company to greater heights, now valued at 3.75 billion USD.

CLIENT:  DUTCHIE
ROLE:  DESIGN DIRECTION
STUDIO:  CHARACTER
DESIGN:  KORY JORDAN & BRENT GENTILE
CREATIVE DIRECTION:  RISHI SHOURIE
VERBAL:    NATALIE CIPRIANO
ANIMATION:    LARRY BROWN
PROJECT MANAGEMENT:    DARREN PATTERSON