DEF JAM RECORDINGS BRAND BOOK

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Def Jam Recordings is the definitive and pioneering label in hip-hop, helping develop the careers of legendary artists like The Beastie Boys, LL Cool J, Kanye West, and Justin Bieber. With a storied history, and an ambitious future, but no official brand guidelines, the label came to Doubleday & Cartwright looking to help define the brand for the first time in an official guidelines document distributed to employees and artists. We developed a comprehensive graphic system, iconography, and poster series in order to do so.

CLIENT: DEF JAM RECORDINGS
ROLE: DESIGN, ART DIRECTION
STUDIO: DOUBLEDAY & CARTWRIGHT
CREATIVE DIRECTION: TIM YOUNG AND KIMOU MEYER
ILLUSTRATION: PATRICK SAVILE, MAXIME MOUYSSET
3D RENDERING: TRENT BRYANT