MaxAmato_Creature_CaseStudy_01

CREATURE


Creature is a Brooklyn-based fragrance brand that celebrates the connection between nature and the human spirit.

The fragrances are deeply personal, rooted in nature, and crafted with ingredients derived entirely from natural sources. Health and environmental consciousness are prioritized in every aspect of production.



I have been closely collaborating with founder Navya Dev to develop the brand from ground up, including the identity, illustration language, photography style, apparel, and bottle design.

ROLE: CREATIVE DIRECTION, DESIGN
CLIENT: CREATURE FRAGRANCES
PRODUCT PHOTOGRAPHY: LAUREN DACCACHE
APPAREL PHOTOGRAPHY: NICK LOMBOY

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