INTERNATIONAL CHAMPIONS CUP

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With a global audience of 80 million people through 150 countries, the International Champions Cup is an annual soccer tournament that brings the biggest European teams abroad to North America and Asia. Brooklyn-based design studio Center brought me on board to help overhaul of the brand identity, including new marks and lockups for the men's, women's, and youth tournaments, as well as a custom typeface and an extensive brand guidelines document.

CLIENT: CENTER / INTERNATIONAL CHAMPIONS CUP
DESIGN: MAX AMATO AND PETE FREEMAN
CREATIVE DIRECTION : ALEX CENTER
SCULPTURE & LAUNCH APPAREL:  DANIEL ARSHAM
TYPEFACE: SAM BUMBALO