CONVERSE CX

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The Global Brand Design team at Converse was tasked with creating a new identity that would house Converse’s tier one collaborations. Working closely with the iconic company, our team at Doubleday and Cartwright was able to tap into Converse’s DNA and pull forward “CX” a brand mark used around the turn the century at Converse and evolve and modernize it. The CX identity was eventually repurposed for Converse’s comfort technology in 2019.

CLIENT: CONVERSE
ROLE: DESIGN
STUDIO: DOUBLEDAY & CARTWRIGHT
3D: TRENT BRYANT
CREATIVE DIRECTION: KIMOU MEYER