1/ST RACING TOUR

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1/ST is North America’s preeminent thoroughbred racing company that consists of a suite of racing, gaming, and technology businesses, while advocating for the 1/ST Horse Care mission of redefining thoroughbred racing and the ecosystem that drives it. Their new endeavor 1/ST Racing Tour (1RT) is a new, multi-city event that provides the best in coast-to-coast racing for fans, wagerers, owners, and trainers. U.N.N.A.M.E.D. and myself were brought on to define the brand identity system for 1RT, including logo development, typography, patterning and iconography, as well as a motion language used across social, marketing and broadcast spots.

ROLE: DESIGN DIRECTION
CLIENT: 1/ST
CREATIVE DIRECTION: U.N.N.A.M.E.D. AGENCY
MOTION & ANIMATION: THRU MOTION