CIRQUE DU SOLEIL: PARAMOUR

Full of layered symbolism, the story of Cirque Du Soleil's “Paramour” centers around the complex love triangle between a young starlet, director and composer. At Sid Lee we created and pitched a branding campaign in which the tension between their relationships becomes the building blocks of the narrative, the logo, and the visual system.

Creative Direction: Sid Lee

Branding
Design
Typography

starlet9starlet9
paramour_website_gifparamour_website_gif
composer2composer2
starlet12starlet12
starlet13starlet13
nyc_subwaynyc_subway
Tshirt-mockup-2Tshirt-mockup-2

CONTACT

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