MERRELL

Our team at Sid Lee was given the challenge of repositioning the branding and marketing for the ever-reliable Merrell®. In order to appeal to a younger, more adventurous consumer without losing their loyal fans, we developed the mantra "Do What's Natural". With this sentiment in mind, we then expanded the color palette and visual language through packaging, print advertising, photography, and more. 

Creative Direction: Sid Lee

Packaging
Advertising

Iconography

pos_full_1pos_full_1
pos_full_2pos_full_2
pos_full_3pos_full_3
pos_full_4pos_full_4
icons_grayicons_gray
heritage_packaging_01heritage_packaging_01
heritage_packaging_03heritage_packaging_03
heritage_packaging_04heritage_packaging_04

CONTACT

[unex_ce_button id="content_pj5ee59w0,column_content_p2tc5d9ka" button_text_color="#cccccc" button_font="light" button_font_size="26px" button_width="content_width" button_alignment="center" button_text_spacing="0px" button_bg_color="#161616" button_padding="60px" button_border_width="0px" button_border_color="#282828" button_border_radius="0px" button_text_hover_color="#cccccc" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#282828" button_link="http://maxamato.com/work/paramour/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Next Project[/ce_button]