MERRELL

Our team at Sid Lee was given the challenge of repositioning the branding and marketing for the ever-reliable MerrellĀ®. In order to appeal to a younger, more adventurous consumer without losing their loyal fans, we developed the mantra "Do What's Natural". With this sentiment in mind, we then expanded the color palette and visual language through packaging, print advertising, photography, and more. 

Creative Direction: Sid Lee

Packaging
Advertising

Iconography

heritage_packaging_01heritage_packaging_01
heritage_packaging_03heritage_packaging_03
heritage_packaging_04heritage_packaging_04
icons_grayicons_gray
pos_full_1pos_full_1
merrell_rei_smallmerrell_rei_small

CONTACT

[unex_ce_button id="content_pj5ee59w0,column_content_p2tc5d9ka" button_text_color="#cccccc" button_font="bold" button_font_size="26px" button_width="content_width" button_alignment="center" button_text_spacing="0px" button_bg_color="#161616" button_padding="60px" button_border_width="0px" button_border_color="#282828" button_border_radius="0px" button_text_hover_color="#cccccc" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#282828" button_link="http://maxamato.com/work/smallball/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Next Project[/ce_button]