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CROOKED HORSE

With a global audience of 80 million people through 150 countries, the International Champions Cup is an annual soccer tournament that brings the biggest European teams abroad to North America and Asia. We developed an overhaul of the brand identity including new marks and lockups for the men's, women's, and youth tournaments, as well as a custom typeface and an extensive brand guidelines document.

CLIENT:   CROOKED HORSE
DESIGN:   MAX AMATO 
STUDIO:   DOUBLEDAY & CARTWRIGHT

CREATIVE DIRECTION :  KIMOU MEYER

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© MAX AMATO 2020